Albert Heijn Streamlines Product Data Management in Key Step Toward Global Data Synchronization

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Retailer Albert Heijn collaborated with Capgemini, SRC and Microsoft on an automated data management solution designed to improve data accuracy as a critical step to realize full benefits of Global Data Synchronization.

“ With accurate synchronized data we are able to improve our supply chain processes, develop greater collaboration with our trading partners and better serve our customers. ”Sander van der Laan, Executive Vice President, Commerce, Albert Heijn

The Situation

Albert Heijn, based in Zaandam, the Netherlands, is the leading Dutch supermarket operator with approximately 700 stores. The company is part of Royal Ahold, which encompasses an international group of local food retail and foodservice operators that do business under their own brand names primarily in the United States and Europe.

Albert Heijn’s retail data management process previously involved a manual system for communicating and exchanging product data with more than 900 suppliers. Albert Heijn wanted to replace this system with an automated data management solution as a key step towards implementing Global Data Synchronization (GDS) at Albert Heijn.

The Solution

The electronic data management solution, called SRC-PDM (Product Data Manager) Enterprise Retail Edition is Microsoft-based and built by SRC System Integrators BV, a Dutch company specializing in EDI/B2B integration and data synchronization. Capgemini managed the project to ensure a smooth implementation.

The system, which replaces the previous manual source document, is used by Albert Heijn to extract the appropriate item data from the Agentrics data pool (formerly WWRE; the hub through which data from suppliers is processed). Of particular value is the simplicity of the SRC solution, which is also used by many suppliers to deliver product and item data into the data pool.

The Result

The automated system streamlines data processes by reducing manual intervention and serves as the primary interface between the data pool and the internal systems of Albert Heijn. The primary objective of this new solution is to reduce errors. Albert Heijn anticipates that the system will eventually reduce labor and result in fewer delays in getting new products to the store shelves.

“ We have started data synchronization with our trading partners and based on the improved data accuracy, we have all achieved benefits. ”Sander van der Laan, Executive Vice President, Commerce