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CREATE YOUR OWN RAINBOW

Neerav Vyas
22 Feb 2023

Unlock true data-powered customer experience in retail

Knowing what your customers want is a first-step to successfully become a customer-first brand and the answer is in the data. Finding the balance between personalization and privacy can be a daunting task for consumer products and retail companies. Like a rainbow, where colors clearly appear in an order, but where they overlap, the complexity increases.
 
Read more on how you can unlock true data-powered customer experience in Retail.

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Authors

Neerav Vyas

Global Head of Customer First, Insights & Data, North America
Neerav is an outstanding leader, helping organizations accelerate innovation, drive growth, and facilitate large-scale transformation. He is a two-time winner of the Ogilvy Award for Research in Advertising and an AIconics 2019 and 2020 finalist for Innovation in Artificial Intelligence for Sales and Marketing.

Naresh Khanduri

Global Generative AI for CX Lead, Capgemini
Naresh has been with group for more than 6 years now and has played multiple roles. In his current role as “Strategic Initiatives & Growth Lead – DCX” he is responsible for envisioning, designing and building strategic initiatives to help Capgemini differentiate and win in market place.

Dinand Tinholt

Vice President, Insights & Data, Capgemini
“Even while investment levels in data and AI initiatives are increasing, organizations continue to struggle to become data-powered. Many have yet to forge a supportive culture and a large number are not managing data as a business asset. For many firms, people and process challenges are the biggest barriers in activating data across the enterprise.”