Adobe Summit Day 1 – Setup and Partner Day

Publish date:

I arrived in Vegas this morning after taking the early flight from Atlanta. We spent the day setting up the booth and ensuring that we had the necessary connectivity to run our demos over the next few days.  It is surprisingly satisfying when you watch an otherwise blank space take on personality and begin to […]

I arrived in Vegas this morning after taking the early flight from Atlanta. We spent the day setting up the booth and ensuring that we had the necessary connectivity to run our demos over the next few days.  It is surprisingly satisfying when you watch an otherwise blank space take on personality and begin to represent your brand and your team. Capgemini Digital Innovation is represented by 10 colleagues from around the world with various levels of responsibility, but we all have one thing in common, we are all innovators and we all understand that digital is leading the way for the industrial revolution of the 21st century.  We were fortunate to meet so many people, and had some face time with some notable members of the press thanks to the good will of our partner, Adobe.

One of the more compelling conversations I was a part of today involved an executive from Adobe who is relatively new to their innovation team.  During our conversation he said, “Marketing and Advertising is changing and has changed.  It’s no longer about producing a radio commercial or some television spot.  To win today companies have to deliver engaging experiences to their customers. And it’s all being enabled by technology.” It was interesting to hear, considering that he himself had just left one of the biggest advertising agencies in the world.  If this is indicative of the types of discussions we will have over the next few days we will all go home full; full of new ideas, new ways of thinking, and a new perspective on innovation. 

I can’t deny the excitement and anticipation of this week.  Our team has been working tirelessly for the last 6+ months with a startup from Denver, CO and Adobe to develop an innovative customer experience. It was previewed today to a small group of Adobe partners during their Partner Day presentations on the main stage and we were met with resounding applause.  This was the first win of what will surely be a successful week. More on that to come.  

 

Related Posts

Diversity

Propelling performance and innovation through diversity in Insights and Data

Diena Mahran
Date icon May 7, 2019

We celebrate diversity while encouraging innovation. Read further to learn what inclusion...

illicit thinking

Neurodivergent – A missed high potential talent pool

Hardev Wahiwala
Date icon May 2, 2019

What is neurodiversity and why is it important? Read further to learn more.

big data

Capgemini’s Insights and Data team presents the Cloud Analytics Champion Awards

Goutham Belliappa
Date icon May 2, 2019

Capgemini’s Insights & Data (I&D) team in association with AWS is pleased to...

cookies.

By continuing to navigate on this website, you accept the use of cookies.

For more information and to change the setting of cookies on your computer, please read our Privacy Policy.

Close

Close cookie information