Four Ways to Create an ROI-Driven Assortment Planning Strategy

Publish date:

Many retailers’ assortment planning strategies are stuck in the pre-digital age, and they’re still tweaking assortments by grouping stores based on product attributes such as region, volume, space or climate. These companies are missing important customer-focused data from web-based kiosks, beacons, digital signage, smartphones, store associate tablets and social channels. By leveraging data from these […]

Many retailers’ assortment planning strategies are stuck in the pre-digital age, and they’re still tweaking assortments by grouping stores based on product attributes such as region, volume, space or climate. These companies are missing important customer-focused data from web-based kiosks, beacons, digital signage, smartphones, store associate tablets and social channels. By leveraging data from these emerging technologies in assortment planning, retailers can create segment- or customer-specific assortments. This is a critical step in improving customer engagement in an omnichannel world where purchases can be made anytime, anywhere. 

While creating customer-specific assortments is not a new concept, many retailers fall short in identifying the driving attributes or specific characteristics that help drive sales. Identifying these attributes is critical in tailoring assortments in a way that is scalable, customer-centric, manageable, while still remaining highly predictive. Uncovering these attributes is not an easy process, and requires both technological and change management initiatives. I’ve attempted to break them down into four steps:

 

1.       Create one data system of record among brands, channels, divisions and departments

2.       Analyze unstructured data from social listening, for example, in order to uncover key attributes

3.       Lead a cultural change within the organization that stresses the need to react to real-time changes in customer demand

4.       Refine metrics to measure performance across teams instead of within teams to encourage collaboration

For more information, see the full article at: http://apparel.edgl.com/news/Using-Data-to-Rethink-Localized-Assortments-in-an-Omnichannel-World99529

 

Related Posts

Customer Centricity

Overcoming the customer-centricity dilemma

Date icon September 28, 2021

The customer is everywhere. As more and more channels to purchase products emerged during the...

Consumer Products & Retail

The pulse of smart checkout technologies with Martin van Vugt

Date icon September 23, 2021

A discussion with Point-of-Sale solution lead Martin van Vugt from Capgemini Netherlands.

Insights & Data

Gesture recognition for a safer, more inclusive society

Date icon August 12, 2021

The emergence of hot tech: Gesture control and touchless user interfaces ~ for a low-touch,...