Were You Inspired?

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The end of a successful London 2012 Olympics, heralds a return to reality not least for the people of London who played host to the world for two straight weeks. Numerous events, achievements and incidents occurred during the week, but a critical factor for me was the superb organisation which provide some great lessons for […]

The end of a successful London 2012 Olympics, heralds a return to reality not least for the people of London who played host to the world for two straight weeks. Numerous events, achievements and incidents occurred during the week, but a critical factor for me was the superb organisation which provide some great lessons for any business to embrace and emulate.

Sunset at the Olympic Park Sunset at the Olympic Park

Below are four great lessons from the London 2012 Olympic Games:

  1. Never promise too much – the organisers of London 2012 did not promise more than they could deliver. In fact, the closing ceremony performance at the Beijing 2008 Games gave little hint of what was to come as the Olympic flag was handed over to London Mayor, Boris Johnson
  2. Wow them with your opener – The opening ceremony for London 2012 was a real eye opener for people on just what the Games could deliver, and they did not disappoint.
  3. Deliver the goods – The most important part of the Olympics are the games, and London 2012 successfully delivered in terms of: organisation, audience participation (apart from early issues with rare tickets vs. empty seats), television coverage (the BBC coverage was outstanding), and a remarkable medal haul for the host nation.
  4. Be gracious in your exit – The games concluded with a music laden closing ceremony, and the Olympic flag was passed with some aplomb to Brazil, the next host nation which also gave a taste of what to expect in Rio de Janeiro come 2016. Even the departure experience at Heathrow Airport was something to write home about.

“Successful”, “fantastic”, “enjoyable”, “brilliant” were some of the descriptive words used by athletes, volunteers, organisers and spectators at these last Games, and those are words that any business should like to hear coming from their clients, customers, employees and partners.

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