‘Culture eats strategy for breakfast’ attributed to either Peter Drucker  or Henry Ford and popularised by Mark Fields is something that every MDM project should have on their wall with one addition…

Culture eats strategy and technology for breakfast, lunch and dinner

The point is that too often MDM projects concentrate on having a clear strategy and then implementing it in technology.  What projects so really concentrate on is changing the culture and then automating that through technology.  You need people thinking about how they work and how that impacts information, you need to re-organise people and processes to deliver on your goals.  The strategy is clear: get it better.  But its the change in culture that will realise that much more than technology change.

If your information culture doesn’t change your MDM programme will fail.