This is a guest post by Vladimir Baranek, he is currently Enterprise Architect with Capgemini. His role includes strategy development, architecture design and infrastructure implementation. Vladimir has published a number of articles on Cloud Computing and founded Integrated Cloud Framework (The ICF Group). Vladimir as a member of Open Group, is actively participating in Cloud Working Group and is co-author of Cloud Language Foundation (CLF) – CIEL .
Importance of reaching customers and other stakeholders is fully realized by majority of businesses, but only recently we discovered a new emergent approach which will enable to access massive amount of crowds and employ them in virtually unlimited tasks with focus on quantity together with quality – leveraging social phenomena and cloud computing as a business enabler. This approach is called Crowdsourcing and it allows companies to drive massive collaboration for various purposes.
Crowdsourcing is one of the real examples of shifting paradigm between IT Worlds created exclusively for Business Purposes and Society following their global goals. Crowd is in physical world depended on proximity, in virtual world the communities are able to connect together anytime, anywhere in the world and most important, they are growing and acting exponentially cumulating their “crowd power” by socializing and following community goals.
What makes CrowdSourcing so powerful is the broad participation that takes place at relatively no costs. Solutions are generated from volunteers or freelance professionals who get paid only if you use their ideas.
The most famous example of Crowdsourcing is Wikipedia, collaboration of millions people, concentrated around one goal – to describe world around us in structured way; following integrated semantic and reference rules, driven by volunteers. Contribution model is literally spread out into all social levels and geographically speaking – everybody is contributor of this Collective Intelligence product.
You can view the complete whitepaper here