Weekly digest of week 30 2010

Publish date:

Marketing: Study Says Most Brands Still Irrelevant on Twitter Attention brands: Twitter users aren’t talking to you or about you. In fact, they barely know you exist. Social Gaming Market Begins to Mature Social gaming revenues, which barely existed in 2008, have seen steep growth. Rising from just $76 million worldwide that year to $639 […]

  • Marketing: Study Says Most Brands Still Irrelevant on Twitter
    Attention brands: Twitter users aren’t talking to you or about you. In fact, they barely know you exist.
  • Social Gaming Market Begins to Mature
    Social gaming revenues, which barely existed in 2008, have seen steep growth. Rising from just $76 million worldwide that year to $639 million in 2009, revenues are expected to climb to $826 million this year, according to Screen Digest.
  • Teenagers and Social Participation
    Many teens love to perform for each other. They like to do and touch and make. But when it comes to socializing with strangers, their interest is incredibly low.
  • Hotels Ahead in Social Marketing Strategy Game
    The travel industry is no laggard in online advertising. According to a white paper from the Hospitality Sales and Marketing Association International (HSMAI) and online marketing services company VIZERGY, travel puts more marketing budget toward digital than any other industry.
  • CNNIC Says Chinese Internet Users Break 420 Million Mark
    According to the report, the number of netizens in China is increasing. By June 2010, there were 420 million netizens in China, including 115.08 million in the rural areas, accounting for 27.4% of the total.

Light reading:

tweetmeme_url = ‘http://www.capgemini.com/technology-blog/2010/08/weekly_digest_of_week_3…‘;
tweetmeme_style = ‘compact’;

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or his personal blog

Related Posts

Social

Setting Up a Social Media Command Center

Farhan Shaikh
Date icon August 5, 2017

A social media command center is a dedicated space for the live monitoring of a brand’s...

Digital Strategies

Millennials demand social impact-centric products, services, and companies

Sankar Krishnan
Date icon June 8, 2017

One way to view millennials is that they’re highly educated, diverse, self-confident,...

Social

Governments vs Social Media vs. Terrorists—is this turning into a three-way battle?

Anne Cave-Penney
Date icon June 6, 2017

Politicians are criticizing Social Media players for providing a “safe space” for extreme...