- Marketing: Study Says Most Brands Still Irrelevant on Twitter
Attention brands: Twitter users aren’t talking to you or about you. In fact, they barely know you exist.
- Social Gaming Market Begins to Mature
Social gaming revenues, which barely existed in 2008, have seen steep growth. Rising from just $76 million worldwide that year to $639 million in 2009, revenues are expected to climb to $826 million this year, according to Screen Digest.
- Teenagers and Social Participation
Many teens love to perform for each other. They like to do and touch and make. But when it comes to socializing with strangers, their interest is incredibly low.
- Hotels Ahead in Social Marketing Strategy Game
The travel industry is no laggard in online advertising. According to a white paper from the Hospitality Sales and Marketing Association International (HSMAI) and online marketing services company VIZERGY, travel puts more marketing budget toward digital than any other industry.
- CNNIC Says Chinese Internet Users Break 420 Million Mark
According to the report, the number of netizens in China is increasing. By June 2010, there were 420 million netizens in China, including 115.08 million in the rural areas, accounting for 27.4% of the total.
- Study: iPad owners are selfish, unkind anti-geeks
- Tying Social Media to the Most Important Business Question
- What is innovation?
- BPOS: “official” roadmap
- Town Plans Foursquare ‘Foxhunt’
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