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Solving the complexity challenge in retail

Capgemini and Google Cloud deliver technology for world-class experiences

Complexity in retail continues to grow. Retailers need to manage that change while boosting loyalty and delivering a personalized experience to each customer. Finding the right technologies is key to delivering a world-class experience.

One in five consumers has already used generative AI in shopping and 55 percent of Gen Z consumers have bought products recommended by Gen AI tools, according to a report by the Capgemini Research Institute. Gen AI needs to be part of an intelligent retail enterprise.

Google Cloud and Capgemini technology provides a fluid experience across all channels, while also connecting to the business for inventory management and forecasting. From chatbots to generative AI-powered digital humans, retailers can offer more natural interactions, and now is the time to operationalize and scale.

Learn how Capgemini and Google Cloud are delivering immersive experiences built on intelligent innovation.

Solving retail challenges with Google Cloud
The complexity in retail continues to grow. From customer expectations to the pressure to reduce costs, hear how adding generative AI to the equation has the potential to solve challenges.

How will retailers use intelligent innovation?
Solving the customer loyalty challenge is only getting harder for retailers. Unified data will make it easier to connect and drive more generative AI opportunities to stay ahead.

Why immersive experiences are more important
Customers do not have the patience to restart a conversation every time they interact with a retailer. Hyper-personalization expectations are driving the need for chatbots and generative AI-powered digital humans.

The role of generative AI in the retail experience

Getting customers the right information faster is the goal of every retailer. Generative AI can provide more natural interactions.