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Launch strategy

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A successful launch requires a clear strategy that articulates how to best match the key product differentiators with any unmet market needs. To define a meaningful launch strategy, launch teams need to fully understand both the market landscape and their product’s attributes and potential.

From market research analysis and situational analysis development to the definition of strategic imperatives and the brand plan drafting, we work closely with your teams to co-develop your launch strategy and plans. Our launch strategy capability offers you robust thought partnership, from insight generation through to cross-functional and leadership buy-in.