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We live in a world that is content rich, yet attention starved. There is an unprecedented and accelerating demand for engaging and personalized content, across more channels, in more formats, in real-time. This is the content explosion.
Relevant and timely content for meaningful experiences.
How can today’s marketers respond to this content explosion? What should they do to ensure their efforts yield a solid Return on Investment rather than being wasted on irrelevant, ill-timed content targeting? To effectively compete for consumers’ attention, organizations must meet the content explosion challenges head on.
Capgemini helps brands realize and maximize their content potential, enhancing brand salience, customers conversion and loyalty, through relevant and timely content.
Strategy: we support brands to develop their vision, strategy and approach to win in content
Technology: we help brands build and implement the right content platform, to deliver on channels and contexts
Organization & Processes: we assist our clients to adapt their organization and processes, towards more agile, collaborative and data driven marketing ways of working, that meet the requirements of always on consumers.
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