Transforming Trade Promotion Management

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Over the past 20 years, spending on trade promotions has doubled and for consumer goods companies, key account management is often vital to sales and distribution success.

Capgemini’s iTPRS solutions for consumer product leaders is an advanced analytics platform which helps companies to streamline execution and grow collaboration with retailer partners.

Capgemini helps clients globally imagine and realize a better future for trade promotions, from consulting and implementation services through ongoing servicing. It also helps organizations drive valuable and actionable insights from internal and external data.

Read these blog posts from our experts on trade promotion and see why Capgemini can make a difference for your business:

• Blockchain could transform trade promotion
• Digital transformation of trade promotion is a daily activity