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Maximize modern PoS systems by leveraging data-collecting capabilities

There are few tools more important to retailers than the point-of-sale (PoS) system. It empowers associates, collects critical customer data and, most importantly, drives the shopper’s purchasing interaction with your brand.

Capgemini collaborated with Retail TouchPoints to produce the groundbreaking guide: Maximize the value of modern PoS systems by leveraging data-collecting capabilities. In today’s experience economy, every piece of the customer journey matters, and the PoS system singlehandedly facilitates the most important step in that journey.

retail point of sale POVIn this guide with Retail TouchPoints, we dive into the deep end of successful PoS strategies and uncover what it takes to win over the hearts, minds, and wallets of your customers. Readers will learn: What the future of the PoS looks like in retail Why associates are the PoS system’s most important users Why upgrading with purpose is the most valuable way to approach PoS optimization The value of simple.

Download the guide today and start your journey towards delivering an engaging, immersive customer experience.

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