Integrated marketing services at scale

That is why we created the integrated marketing-services-at-scale program. This powerful new solution integrates every facet of your marketing organization – strategy, creative, content, technology, analytics, and more – to deliver the contextual outreach your customers crave at a scale that makes sense for your business.

Value drivers Integrated approach to a comprehensive suite of marketing needs High-touch, high-volume support Immediate cost savings of up to 30 percent Rapid deployment in less than 30 days Highly scalable model that grows with your organization

Marketing services

• Campaign strategy, design, and operations
• Content strategy, platform support, and content production
• Creative design and continuous creative production
• Analytics measurement strategy, KPI definition, and data-driven decision making with ongoing reporting and insights

The approach

Capgemini’s integrated services help clients bring marketing and technology teams closer together than ever before. We partner with clients in every stage and aspect of their customer-engagement journey, addressing gaps, building solutions, and optimizing them for continued, scalable success.