Optimizing the customer experience: benchmarks and insights for your brand

With this in mind, Capgemini set out to perform a robust survey with data from its proprietary Customer Experience Maturity Model and parsed it for the industry at large. Inside our report, we examine business strategy, the customer journey, digital marketing, and technology to uncover where brands are investing and what strategies are working.

Download the report to understand this incredibly transformative market from a bird’s-eye view.