Capgemini digital ecosystem assessment

Success in the experience economy comes down to context. Understanding how and why your customers interact with your brand and benchmarking against your competition are the only ways to effectively create and deliver engaging experiences.

That is why we created our comprehensive digital ecosystem assessment. This expert-led deep dive documents and details the journey your customers take throughout their engagement with your brand. We look at every moment and touchpoint to reveal insights and bring context to your customers like never before.

Value drivers

Data-driven insights to define priorities and establish goals
Relevant interactions in every moment of the customer journey
Enhanced, seamless omnichannel experiences
Improved brand loyalty and engagement
Increased speed-to-market for optimizations and enhancements

Industries

Retail
Consumer goods
Manufacturing
Automotive
Life sciences

Features

Competitive experience comparison
Best-in-class benchmarking
Detailed action plan for experience enhancements
Site and user experience (UX) assessment
Understanding of how to solve customer needs in real-time
Illumination of additional digital opportunities

The assessment

The customer journey spans every function of your business, so the digital ecosystem assessment takes a similar wide-angle view. Every connection and interaction between external-facing digital properties, brand positioning, channel-specific customer engagement, and omnichannel consistency is studied to optimize each stage of the customer journey: awareness, interest, consideration, purchase, ongoing service, and additional engagement.

Contact us today and understand your customers better than ever before.

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