Reinvent the commerce experience and increase sales

Today’s generation of buyers has grown up as digital natives with vastly different expectations. Companies can no longer focus on traditional one-on-one relationships, as online retailers like Amazon have redefined the purchase experience and led a new global e-commerce trend. The pandemic only accelerated this move, making transforming digital sales even more important for achieving optimal end-to-end commerce.

Transforming sales, however, requires a major pivot in both process and culture. Brands looking to transform B2B commerce will need to follow the example set by B2C companies, and use the right data, analytics, and personalization technologies to engage the right customers at the right time and across channels.

Targeting in B2B needs a more strategic approach with multiple personas – including the buyer, user, and middle and C-level management in each customer account. Transforming B2B sales also requires flexibility in purchasing models, such as subscription, pay-as-you-go, tiered services, order management, and configure price quote (CPQ). Bringing this all together enables the enterprise to reinvent its commerce experience and tap into sales revenue from a new generation of buyers.

Read Transforming B2B commerce in an experience-led world to learn more.