2020 Holiday Shopping Consumer Survey

Capgemini has conducted our second Holiday trends research with a focus on consumer behavior between 30^th November and 2^nd December among 7,543 consumers in the UK, US, Germany, France, Spain, Netherlands, Sweden, Finland, Norway and Denmark. The study has found that 38% of consumers are currently spending less on holiday shopping than they did last year.

Today’s findings show a decline in spending due to a decrease in disposable income (24%) coupled with ongoing COVID-19 restrictions (22%) preventing consumers from shopping in store, as well as people giving fewer gifts because they’re seeing fewer family members (20%). These factors are also impacting what consumers are buying: 48% of holiday season purchases are for essential items, with consumers prioritizing clothing (36%), beauty/personal care products (21%) and electrical items (21%).

Learn more about the results of our 2020 Holiday Trends Research by downloading the infographic or watching our Confessions of a Consumer in COVID-19 era video series.

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