Achieving a unified linear and digital ad sales experience

The success of media companies today hinges on both revenue and viewership. Consumers now demand seamless and personalized experiences at continuously rising standards. Failing to provide the smooth entertainment they expect can be costly, as is missing opportunities to deliver targeted advertisements in a media landscape where the competition is constantly innovating.

Capgemini stepped in to support a leading media client with the transformation of its ad sales. The company needed to consolidate its operations for integrated sales-order management and digital ad sales to improve its advertising and to generate profitability through higher viewership and ad revenue in the face of a disruption. Capgemini’s ad-sales transformation solution helped the client achieve $1 billion in targeted ad sales and reinforce its leadership position in the industry.

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