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Consumers have constant access to a world of products on any device. This reality has reached B2B companies, forcing businesses to adapt their sales processes to fit this new experience economy.
While this challenge represents a broad, fundamental change to the B2B ecosystem, it also offers profound opportunities. Instead of devoting budget dollars to new technology only, businesses must invest in a new mindset, one that breaks down silos and puts the customer at the center of every interaction and accelerates lead-to-close journeys.
Capgemini is at the forefront of this paradigm shift; as a global SAP Sales Cloud leader, we ensure our clients’ strategies, processes, and technologies are aligned to optimize performance in the experience economy. Our forward-thinking sales strategies and digital capabilities empower companies to connect with buyers throughout their journey.
Learn more about our approach to achieving digital sales excellence in our latest POV.
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