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In today’s experience economy, driving sales is no longer good enough for retailers. Success is now a product of relationships, and organizations need new ways to become central figures in the lives of their customers.
Lindsey Mazza, Principal at Capgemini Invent, is here to help. In her latest article with Chain Store Age, she shares her insights into how retailers should approach the customer journey and how they find their place within every touchpoint.
Read the article here.
I help retailers transform their retail planning organizations and realize business benefits by implementing leading practice processes and technology.
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