Breaking down business silos for better B2B customer experience

Publish date:

As the “experience economy” continues to permeate businesses and organizations, B2B customers increasingly want the same level of shopping experiences they encounter in their non-professional lives. A Salesforce study suggests 70% of business buyers expect an “Amazon-like” buying experience from their vendors, and 74% of business buyers expect vendors to provide personalized experiences. These end-users […]

As the “experience economy” continues to permeate businesses and organizations, B2B customers increasingly want the same level of shopping experiences they encounter in their non-professional lives. A Salesforce study suggests 70% of business buyers expect an “Amazon-like” buying experience from their vendors, and 74% of business buyers expect vendors to provide personalized experiences.

These end-users are no longer content with a fixed menu of options-they want more customization, more personalization and better control over their own purchasing journey.

To meet these demands in today’s marketplace, B2B brands need to build credibility and loyalty directly with both their customers and prospects rather than putting the onus solely on distributors. How do they do this? By breaking down the silos of marketing, commerce, sales and service, integrating those functions to align strategy and data, ultimately powering a far superior end-to-end customer experience.

Read the full article

As Digital Customer Experience Sector Lead at Capgemini, Rich Minns oversees architecture, development, infrastructure, and helps customers envision solutions for engaging, experience-driven commerce websites for clients. He brings over 20 years of executive experience at Top 500 eCommerce Retail companies and has led hundreds of successful commerce launches on numerous different technology platforms.

Contact Us

Thank you for your interest in Capgemini. We will get in touch with you.

We are sorry, the form submission failed. Please try again.

Related Posts

DCX

Three steps to unlock the full potential of your Martech stack

Date icon July 16, 2021

Do you have a fancy new Martech stack but still struggle to get personalization, automation,...

Customer Experience

Let’s make the post-pandemic era a new golden age for invention

Todd Rovak
Date icon October 10, 2020

Post Pandemic Golden Age for Innvoation

cookies.

By continuing to navigate on this website, you accept the use of cookies.

For more information and to change the setting of cookies on your computer, please read our Privacy Policy.

Close

Close cookie information