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Unleashing the creative evolution of Generative AI with Google Cloud 

15 Mar 2024

As we prepare for Google Cloud Next 2024, we reflect on the conversations we had at last year’s flagship Google Cloud event – a hub of innovation and insightful conversations, and of course, many of the most compelling discussions revolved around the transformative power of GenAI. 

In this blog post, we’ll delve into the captivating dialogue between our hosts and Rodrigo Rocha, Global ISV Leader for AI and Applications Partnerships, Google Cloud, as they explored the practical and exciting alternate realities unleashed through cloud-driven transformation. 

Episode 44 – AI is centre stage with Rodrigo Rocha, Director Global Horizontal Partnerships, Google Cloud  

Our hosts, Dave Chapman, and Rob Kernahan shared their experiences and expectations for the conference. As they set the stage for the discussion, it became evident that GenAI was at the forefront of their minds.  

The exponential growth of the partner ecosystem 

Rodrigo, with his expertise in managing ISV applications and AI partnerships for Google Cloud, provided his unique insights into the evolving landscape of AI partnerships. He emphasizes the growth of the partner ecosystem, with a surge in AI startups and established companies seeking to infuse generative AI into their applications. The shift towards enterprise adoption of generative AI is noteworthy, marking a significant departure from the initial consumer-centric focus. 

As the conversation dove into the practical applications of AI, the attention steered to the aviation industry. How will AI streamline air travel, enhance airport logistics, and improve the overall flying experience? The potential for AI to transform customer service through chatbots and real-time data management was also highlighted, reiterating the diverse impact of AI across industries. 

Challenges of applying AI to drive business value 

Rodrigo emphasized the importance of aligning AI initiatives with clear business outcomes, marking a shift from the initial experimentation phase to a more strategic approach. This topic touched on the significance of responsible AI, with a strong emphasis on safeguarding data and ensuring ethical AI practices. 

The hosts and Rodrigo also explored the societal impact of AI, emphasizing the need for responsible stewardship in integrating AI into the fabric of our daily lives. The concept of democratizing AI and empowering users to harness its potential while maintaining robust security measures was a key theme that resonated throughout the conversation. 

The dialogue concluded with a preview of the key themes expected to emerge at the conference, including AI’s role in driving productivity, leveraging real-time data, multi-cloud technology, democratization of AI, and the top importance of security in the AI landscape. 


This episode from Google Cloud Next offers a compelling glimpse into the transformative power of Gen AI and its profound impact on diverse industries. From enhancing customer experiences to driving productivity and democratizing AI, the potential of Gen AI to reshape our world is both exhilarating and thought-provoking.  

No, Gen AI is not just a technological advancement. It’s a catalyst for a creative transformation that has the potential to redefine the way we live, work, and interact with the world around us. And we can’t wait to explore this with you at Google Cloud Next. 

Preparing for Google Cloud Next 2024 

And while we will continue to explore generative AI, we will dive into strategies and solutions in cloud, Data/AI, and software engineering at Google Cloud Next 2024 with a whole new host of Cloud Realities podcast guests. 

Innovation, meet intelligence. 

Explore the power of our collaboration with Google Cloud.

Our Cloud Realities Hosts

Dave Chapman

VP Cloud Evangelist at Capgemini

Rob Kernahan

UK Chief Architect for Cloud and a Global SME on Cloud Technology, Data and IT Operating Models

Sjoukje Zaal

Chief Technology Officer and AI Lead at Capgemini