Consumer products

Meeting the consumer at the crossroads of change

Brands are operating in an era of continuous change, driven not just by market forces but the evolution of the consumer. As trends and preferences shift rapidly and profoundly, brands are reckoning with a fundamental question of what it means to bring value to the lives of shoppers.

In this landscape, brands need to transform at a foundational level, building the digital maturity and functional capabilities that will enable them to balance the needs of the shopper with the forces of the market. Together, we help consumer product brands radically reduce costs, enable new levels of convenience and choice, and embrace emerging areas of interest, such as purpose and sustainability.

“Disruption is not merely a force to overcome – it is a catalyst for change and the inspiration for innovation. For brands operating in a period of profound, continuous change, we help them evolve and reinvent, rapidly and continuously.”

Tim Bridges, Capgemini’s Global Sectors leader and leader of Consumer Products, Retail, Distribution (CPRD) global sector practice