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Data and AI

Retail Media Network strategies: Unlocking high-margin revenue with generative AI

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Think back to the early days of social media. Many companies, including retailers, initially overlooked the immense value of their own first-party data.

Today, as Retail Media Networks (RMNs) take center stage in the marketing landscape, some organizations risk repeating history by underestimating the value of their data and the broader opportunities it presents.

Retail Media Networks leverage retailers’ rich customer data and owned channels to deliver highly targeted ads, creating a high-margin revenue stream for an industry often operating on tight profit margins. These networks provide personalized digital experiences to high-intent customers, perfectly aligning with brands eager to diversify their advertising strategies beyond traditional media and marketplaces. Additionally, RMNs offer end-to-end visibility into the customer journey, from initial exposure to purchase, enabling retailers and brands to optimize outcomes collaboratively.

With U.S. retail media network ad spend projected to reach nearly $110 billion by 2027, retailers must act swiftly to seize this lucrative opportunity by delivering targeted ads underpinned by reliable product availability.

Overcoming data challenges in Retail Media Networks

A common hurdle in establishing successful RMNs lies in managing data effectively—from access and analysis to integration, insights generation, and governance. Retailers must:

  • Establish a strong data strategy
    Properly prepared, formatted, and integrated data is critical for segmentation accuracy and actionable insights
  • Address legacy technology limitations
    Overcoming outdated systems is essential for adopting advanced tools like AI and generative AI
  • Tie insights to operational outcomes
    Actionable insights lose value without the ability to deliver. For example, advertising a product must be backed by sufficient inventory to meet customer demand. Failing to do so diminishes ROI for both the retailer and their brand partners.

Retail Media Networks

Revolutionizing advertising and CX

Maximizing revenue with Retail Media Networks

Retail Media Networks hold transformative potential, offering new revenue streams, enriched customer experiences, and stronger brand partnerships. While launching and scaling an RMN demands significant investment, the rewards—higher margins, customer satisfaction, and competitive advantage—far outweigh the challenges.

By adopting a strategic approach, leveraging generative AI, and collaborating with experienced end-to-end service providers, retailers can:

  • Accelerate their path to value
  • Optimize ROI for themselves and their brand partners
  • Capture a significant share of this fast-growing market

With the right foundation, RMNs can become a cornerstone of every retailer’s long-term strategy, driving satisfaction, value, and growth for all stakeholders.

NRF 2025

Transforming Retail: Innovation, meet experience.

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Ready to unlock the power of RMNs?

Download our comprehensive POV to discover actionable insights and strategies for building a successful retail media network. Learn how generative AI and innovative data solutions can help you unlock high-margin revenue streams and secure a competitive edge.

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Research and insights

Point of view

Grocery’s digital dilemma

Meet our experts

Lindsey Mazza

Global Retail Lead, Capgemini
Lindsey is Capgemini’s Global Retail Lead. She is a retail thought leader and subject matter expert who specializes in shopper-centric, unified-channel commerce and innovation. With nearly 20 years’ experience in retail transformation, Lindsey has served some of the world’s largest retailers in analytics-enabled integrated planning and execution, from consumer demand to receipt.

Ollie East

Principal, Head of Customer First & Gen AI CX Lead Insights & Data – NA, Capgemini
With over 20 years of experience, Ollie has partnered with clients across diverse industries to unlock the hidden potential of technology through digital transformation. A tech-driven, results-oriented executive, Ollie combines deep business insights with technical expertise to drive maximum outcomes. Ollie champions the transformational power of digitalization to boost profitability and enhance business performance.

Vince Crimaldi

Vice President
Vince Crimaldi is a leader in Capgemini’s Consumer Products, Retail, and Services (CPR&S) market unit leadership team, responsible for strategy development and industry-specific solutions for many of Capgemini’s largest Consumer Products, Retail, Distribution, Restaurant, Grocery, and Pharmacy clients. With more than 25 years of experience in designing and delivering transformational technology-based solutions, Vince has accomplished this in a global context, forming teams spanning the U.S, Europe, Asia, Australia, LATAM, and the Middle East, while working in various global markets within Europe and Asia.

Riday Banerji

Business Development Executive
Riday is the Business Development Executive Leader in Capgemini’s Consumer Products, Retail, and Services (CPR&S) on the West Coast, responsible for strategy development and industry-specific solutions. He has over six years of experience in leading, designing, and constructing business transformation, digital transformation, technology modernization, and managed-services programs for Fortune 500 clients. Riday specializes in digital commerce, connected marketing, and digital agency services.

Michael Yip

Retail Media Networks Strategy & Operations Lead, Capgemini
Michael is a recognized expert in Retail Media Networks, having held leadership roles at Omnicom Media Group, WPP, and Dentsu. He has partnered with leading retailers like Ahold Delhaize, Home Depot, and SPAR, as well as product brands like GSK and Sony. Michael drives full-funnel RMN leadership, strategy, and execution, bridging business outcomes with media execution and powering data-driven insights, operational excellence, and media innovations.

Ingrid Hochwind

Vice President Retail, Capgemini
Ingrid Hochwind, a retail and CPG expert with 16+ years of experience, is a pioneer in Retail Media. At Google, she shaped this market, leading Central Europe and EMEA Retail Media. Now at Capgemini, she heads the German retail vertical, using her expertise, passion for technology, and access to 300k+ tech and data experts to help retailers unlock revenue and optimize marketing strategies.