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Retail

Meeting the needs of a consumer at the crossroads

Retailers are operating in a landscape of continuous change. To serve modern consumers at a time of unprecedented disruption, organizations need to take a transformative approach, identifying new ways to radically reduce costs, enable all-channel growth, and connect with purpose.

In an era characterized by multi-faceted disruption, retailers must contend with a multitude of issues that are accelerating and amplifying existing trendlines regarding consumer behavior and preferences. Channel convergence, market evolution, and supply chain complexity require retailers to embrace a bold unified commerce strategy that is underpinned by data, analytics and AI, and enabled by flexible and adaptive business processes to meet the needs and preferences of today’s customer. In this environment, winners won’t view disruption as a force to overcome, but as a reason to innovate.  

Retail media networks

Revolutionizing advertising and CX

“Disruption and opportunity are two sides of the same coin. For retailers, harnessing the power of data, analytics, and AI to enable an insights-driven commerce strategy is the key to surviving and thriving in our new reality.”

Lindsey Mazza, Global Retail Lead

Connected commerce

Redefining success in the new era of connected commerce

NRF 2025

Transforming Retail: Innovation, meet experience

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    Sixteen-year partnership with Capgemini brings ongoing stability and efficiencies to French retail giant in Belgium

    Ever-increasing satisfaction scores, continued streamlining and low staff turnover are testament to the success of Carrefour’s outsourcing journey.

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    Product digital twins bridge the digital and physical for L’Oréal

    In collaboration with Capgemini, L’Oréal implements the Google Cloud to establish a system whereby products are labeled with scannable QR codes that connect to digital twins describing ingredients, potential applications, and step-by-step guides for use

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    Metaverse with Tommy Hilfiger Brazil

    Entering the metaverse with Tommy Hilfiger Brazil

    Working with Capgemini, Tommy Hilfiger takes luxury fashion to the metaverse for its national sales convention and upcoming designs

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    HEMA creates exceptional simplicity for customer service

    HEMA wanted to offer a distinctive customer experience by becoming more customer-centric and focusing on loyalty. Working with Capgemini, HEMA implemented the Salesforce Service Cloud and Social Studio, which enabled customer service agents to gain a comprehensive, 360-degree view of shoppers

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    FILA transforms into an experience-driven retailer

    FILA transforms into an experience-driven retailer

    Leveraging new digital strategies helps the brand re-energize the customer journey with a seamless, API-led architecture

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        Smart retail planner

        A holistic approach to address some of the complex challenges retailers face today.

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        Cornershop, the store of the future

        The live store in London where customer engagement and retail are brought to life.

        See for yourself

          Research and insights

          Point of view

          ReThink series
          Point of view

          Grocery’s digital dilemma
          Report

          What matters to today’s consumer: 2024 consumer behavior tracker for the consumer product and retail industries

          capgemini-research-institute
          Point of view

          A recipe for reducing food waste in retail
          Point of view

          Three predictors of success in an era of unprecedented disruption
          Capgemini Research Institute

          Supply chain in consumer products and retail

          capgemini-research-institute
          Read all stories

          Meet our experts

          Ramiro Santos

          Head of Consumer Products, Retail and Distribution, Capgemini Belgium
          Ramiro Santos leads Capgemini’s Consumer Products, Retail, Distribution sector in Belgium. CPRD is a key focus area in Belgium with major customers such as Carrefour, Coca-Cola, STIB / MIVB, Delhaize or Inbev. For the last 20 years he’s been focusing on technology adoption as consumers reshape the way to shop, interact, and experience products. In a highly digitalized world, we apply expertise and the latest thinking — across cloud, data analytics and automation — to help customers master costs & bring new ideas to life.

          Lindsey Mazza

          Global Retail Lead, Capgemini
          Lindsey is Capgemini’s Global Retail Lead. She is a retail thought leader and subject matter expert who specializes in shopper-centric, unified-channel commerce and innovation. With nearly 20 years’ experience in retail transformation, Lindsey has served some of the world’s largest retailers in analytics-enabled integrated planning and execution, from consumer demand to receipt.

          John Waymire

          Expert in Enterprise Application Delivery, Retail, SAP transformations, Wholesale
          I always strive to deliver the most impactful global business solutions to achieve the greatest value for service providers and customers.

          Steve Hewett

          Head of Customer Transformation, frog, Capgemini Invent UK
          Steve specializes in the digital transformation of ‘retailing’ – he is leading our offer development for how generative AI will impact the e2e CX of our clients and their customers – from how it will help to set new customer experience strategies & develop new propositions to how it will transform digital marketing, omni- commerce, store experience & operations, customer service, and CRM & Loyalty.

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