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Retail

Meeting the needs of a consumer at the crossroads

Retailers are operating in a landscape of continuous change. To serve modern consumers at a time of unprecedented disruption, organizations need to take a transformative approach, identifying new ways to radically reduce costs, enable all-channel growth, and connect with purpose.

In an era characterized by multi-faceted disruption, retailers must contend with a multitude of issues that are accelerating and amplifying existing trendlines regarding consumer behavior and preferences. Channel convergence, market evolution, and supply chain complexity require retailers to embrace a bold unified commerce strategy that is underpinned by data, analytics and AI, and enabled by flexible and adaptive business processes to meet the needs and preferences of today’s customer. In this environment, winners won’t view disruption as a force to overcome, but as a reason to innovate.  

“Disruption and opportunity are two sides of the same coin. For retailers, harnessing the power of data, analytics, and AI to enable an insights-driven commerce strategy is the key to surviving and thriving in our new reality.”

Lindsey Mazza, Global Retail Lead

NRF 2025

Transforming Retail: Innovation, meet experience

    Smart retail planner

    A holistic approach to address some of the complex challenges retailers face today.

    Cornershop, the store of the future

    The live store in London where customer engagement and retail are brought to life.

      Meet our experts

      Ramiro Santos

      Head of Consumer Products, Retail and Distribution, Capgemini Belgium
      Ramiro Santos leads Capgemini’s Consumer Products, Retail, Distribution sector in Belgium. CPRD is a key focus area in Belgium with major customers such as Carrefour, Coca-Cola, STIB / MIVB, Delhaize or Inbev. For the last 20 years he’s been focusing on technology adoption as consumers reshape the way to shop, interact, and experience products. In a highly digitalized world, we apply expertise and the latest thinking — across cloud, data analytics and automation — to help customers master costs & bring new ideas to life.

      Lindsey Mazza

      Global Retail Lead, Capgemini
      Lindsey is Capgemini’s Global Retail Lead. She is a retail thought leader and subject matter expert who specializes in shopper-centric, unified-channel commerce and innovation. With nearly 20 years’ experience in retail transformation, Lindsey has served some of the world’s largest retailers in analytics-enabled integrated planning and execution, from consumer demand to receipt.

      John Waymire

      Expert in Enterprise Application Delivery, Retail, SAP transformations, Wholesale
      I always strive to deliver the most impactful global business solutions to achieve the greatest value for service providers and customers.

      Steve Hewett

      Head of Customer Transformation, frog, Capgemini Invent UK
      Steve specializes in the digital transformation of ‘retailing’ – he is leading our offer development for how generative AI will impact the e2e CX of our clients and their customers – from how it will help to set new customer experience strategies & develop new propositions to how it will transform digital marketing, omni- commerce, store experience & operations, customer service, and CRM & Loyalty.

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