Tour de France

Driving innovation in professional cycling

Capgemini is the Official Technology Partner of 14 cycling races, including the world renowned Tour de France.

As part of this global five-year partnership, we’re working alongside race organizers, A.S.O. (Amaury Sport Organization) to apply our expertise in digital innovation, technology and artificial intelligence in support of professional cycling. Our partnership is focused on exploring how technology can contribute to the long-term evolution of the sport, from performance insights to fan engagement – while helping to grow the global cycling community and bring the sport into more people’s lives.

“Inside My Race”: a new way to experience the Tour

Launched to coincide with the start of the Tour de France on 4 July, “Inside My Race” uses information, technology and storytelling to create a more personalized way to experience the race. From strategic moves within the peloton to the context behind key moments, fans can follow their favorite riders more closely and gain a deeper understanding of every stage.

Read more about it here

“Applying generative AI at scale in a live sporting environment like this shows what can be achieved when live race information and operational expertise come together. Working closely with Tour de France, we imagined, designed and delivered this solution in the first year of our partnership, bringing together multiple sources to operate at the pace of the race itself. It reflects our experience of running advanced solutions in live environments, where systems must be reliable, fast, and able to adapt as conditions change.”

Thomas Hirsch, Global Head of External Communications, Reputation and Sponsorships at Capgemini

In addition to the Tour de France and the Tour de France Femmes avec Zwift, the partnership spans a broad portfolio of men’s and women’s races. These include men’s events such as La Vuelta, Paris-Nice, Tour d’Auvergne–Rhône–Alpes, Paris-Roubaix, Paris-Tours, La Flèche Wallonne, Liège-Bastogne-Liège and Tro-Bro Leon, alongside women’s races including La Vuelta Femenina by Carrefour.es, Paris-Roubaix Femmes avec Zwift, La Flèche Wallonne Femmes and Liège-Bastogne-Liège Femmes.

Over the course of the partnership, we will support this leading series of cycling events as we develop a technology roadmap. Working in close collaboration with organizers, the focus will be on identifying and shaping future technological solutions that can enhance insight, support international audiences and strengthen fan engagement over time; from casual followers to committed amateur cyclists.

“This partnership reflects our commitment to bringing the Group’s breadth of expertise and capabilities to enhance the future of sport through cutting-edge innovation, data-led insights and an augmented fan experience.”

Aiman Ezzat, Chief Executive Officer, Capgemini
Read the full press release

The growth of women’s professional cycling

Women’s professional cycling is continuing to grow in visibility and global reach, supported by an expanding calendar of elite races and increasing audience interest. Events such as the Tour de France Femmes avec Zwift and La Vuelta Femenina reflect this evolution, highlighting the breadth of the modern professional cycling landscape.

Our partnership focus

Our partnership with A.S.O. supports the long‑term evolution of professional cycling through technology, across a global portfolio of races. Together, we work across performance insight, fan engagement and long‑term digital evolution – deepening understanding of the sport, exploring new ways to engage audiences, and supporting a consistent, future‑ready technology roadmap.

Related research and insights

Capgemini Research Institute

Beyond the game: The new era of AI-powered sports engagement

capgemini-research-institute capgemini-research-institute

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