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Consumer products

Meeting the consumer at the crossroads of change

Brands are operating in an era of continuous change, driven not just by market forces but the evolution of the consumer. As trends and preferences shift rapidly and profoundly, brands are reckoning with a fundamental question of what it means to bring value to the lives of shoppers.

In this landscape, brands need to transform at a foundational level, building the digital maturity and functional capabilities that will enable them to balance the needs of the shopper with the forces of the market. Together, we help consumer product brands radically reduce costs, enable new levels of convenience and choice, and embrace emerging areas of interest, such as purpose and sustainability.

“Disruption is not merely a force to overcome – it is a catalyst for change and the inspiration for innovation. For brands operating in a period of profound, continuous change, we help them evolve and reinvent, rapidly and continuously.”

Tim Bridges, Capgemini’s Global Sectors leader and leader of Consumer Products, Retail, Distribution (CPRD) global sector practice

Meet our experts

Ramiro Santos

Ramiro Santos

Head of Consumer Products, Retail and Distribution, Capgemini Belgium
Ramiro Santos leads Capgemini’s Consumer Products, Retail, Distribution sector in Belgium. CPRD is a key focus area in Belgium with major customers such as Carrefour, Coca-Cola, STIB / MIVB, Delhaize or Inbev. For the last 20 years he’s been focusing on technology adoption as consumers reshape the way to shop, interact, and experience products. In a highly digitalized world, we apply expertise and the latest thinking — across cloud, data analytics and automation — to help customers master costs & bring new ideas to life.
Mark Ruston

Mark Ruston

VP, Global Retail Lead
Mark Ruston is Capgemini’s Global Retail Lead with 22+ years in consulting and transformation. He helps Tier 1 retailers and CPGs bridge strategy and execution, driving growth and measurable outcomes. With global experience and deep supply chain expertise, Mark champions AI to boost productivity and reduce waste — positioning operations as a key driver of consumer experience.
Dreen Yang

Dreen Yang

EVP, Global Consumer Products and Retail Lead
Dreen Yang is Global Industry Leader for Consumer Products & Retail at Capgemini, driving strategic growth across 50+ countries. With deep FMCG expertise and leadership at Coca-Cola, he’s launched $100M+ ventures and revitalized billion-dollar brands. Dreen excels at transforming complexity into opportunity through data-driven strategy and next-gen tech.
Mayank Sharma

Mayank Sharma

Vice President
Mayank is a Supply Chain Leader with expertise in driving supply chain transformations through use of digital solutions across planning, procurement, logistics, fulfilment, and sustainability. He has worked across Consulting, Operations and Technology giving him a well-rounded approach to identifying business transformation requirements and re-inventing supply chain operating models through performance-led technology transformations. At Capgemini, he is responsible for leading & growing Capgemini’s Supply Chain Practice for Consumer Goods, Retail and Distribution. Mayank brings unique experience of leading transformations as a consultant at Big 4 and at Amazon.com of leveraging digital solutions within e-commerce supply chain to drive end-to-end supply chain improvement.
Owen McCabe

Owen McCabe

Vice President, Digital Commerce – Global Consumer Goods & Retail, Capgemini
Owen is the Global leader for Digital Commerce at Capgemini. He has led several major digital commercial transformations to enable our Consumer Goods clients to win through data and tech in the new retail landscape emerging through 2030.   His previous experience includes 9 years as the global digital commerce practice leader at WPP/Kantar and more than a decade in senior brand marketing and sales roles at P&G and Nestle.

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