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Connected Marketing

With real-time insights into your customer expectations, you can connect and engage with your audience at the right moment with contextual and personalized experiences while building relationships that last.

Would you like more customers? Would you like to engage better with those you already have? Would you like both? With our comprehensive, data-led ecosystem approach we enable your marketing team to positively influence all stages of your customer journey from awareness and consideration to purchase and advocacy.

“To keep pace with digital customers who are active on multiple channels, it’s important to understand marketing in a comprehensive way. With multichannel marketing, we help you orchestrate resources both inside and outside the company, build alliances with business, data and MarTech vendors, and deliver relevant content at the right time via the right channel.”

Thomas Dmoch, Global Offer Leader Connected Marketing

A day in the life of a CMO

Hear from a leading CMO as he talks about his views on how the role of a marketer has changed.

Client stories

What we do

Can your brand respond to the world around you? Are you able to deliver on your brand promise? Can you connect with your customers in real time?

Brands must work hard for their customer loyalty and advocacy. Leveraging data is key to creating relevant, targeted marketing strategies and activities, both behind the scenes and customer facing.

We help you create emotional connections with your customers in a unique way by understanding their expectations with real-time insights and ensuring relevant interactions with your brand.

We work with your brand team and wider company to define and execute customer-first strategies for segmentation and profiling, campaign activation, marketing automation, data compliance, omnichannel marketing strategy, and marketing ROI.

With Capgemini, we enable you to align your brand appearance, meaning, and experiences to guarantee future revenues.

Does your content strategy ensure a consistent brand experience? Can you deliver relevant and timely content to drive meaningful engagement?

We make your brand look good by creating a consistent brand experience. Always. Everywhere. We help you realize and maximize your content potential, enhancing brand salience, customers conversion, and loyalty through relevant and timely content across all channels and formats.

Each brand has a unique story to tell – let us help you tell yours. When cultivated correctly, these stories can touch hearts and move markets. We help you unlock this potential by crafting thoughtful and scalable brand, communications, and content strategies, along with purpose-led design to address the goals of communities. You’ll see real improvements in corporate reputation and overall engagement with customers and employees alike.

Can you deliver relevant and real-time campaigns? Are you able to continuously optimize your campaign performance?

To win in today’s fast-paced market, business leaders must develop rich, deep relationships with their customers by delivering best-in-class, consistent experiences across multiple touchpoints through personalized activation.
We activate your marketing to build relationships across every customer touchpoint, beginning with defining a marketing strategy with a focus on personalization.  

Not only do we design and implement innovative marketing and loyalty programs for customer stickiness and customer-centric contact and asset management, we help you target your customers more efficiently through data enrichment in a compliant way and respectful way.
Ensure customers are motivated to do more with your brand.

Is your marketing organization agile enough to meet dynamic customer demands? Does your organization foster collaboration and synergy?

We enable your team to work in an interdisciplinary, agile manner leveraging the right organizational structure, and thereby creating an agency network that seamlessly supports the entire value chain of your marketing department. We believe that the right marketing organization is a prerequisite to realizing the strengths of marketing technology.

Is your marketing technology equipped to handle all your customer data? Does your marketing platform facilitate data-driven decisions?

We help you conceive MarTech platforms that integrate multi-source customer data, distribute it to employees according to their roles, and address the audience in real time and at scale. We enable you to design and deploy the right solutions and tools to drive interactions between the customer and your brand, measure its effectiveness, and facilitate data-driven decisions.

    A new era of customer experience with Generative AI

    Empower the next level of CX engagement

    Deliver your future with Salesforce

    We view aspect of every engagement through the lens of the customer experience, leveraging data and technology to deliver to your needs.

    Content eXplosion with Adobe

    How can today’s marketers respond to content explosion? What should they do to ensure their efforts yield a solid return on investment?

    Smart Mobility Connect

    Empowering OEMs to create the mobility ecosystem of the future designed with people at heart.

    Capgemini Invent

    Inventive brand experience

    Reimagining your brand to become better connected, more empathetic and more relevant.

    Capgemini Invent

    Inventive shopping

    Focusing on the crucial question, what kind of retailer do your customers need you to be?

    Capgemini Invent

    Inventive banking

    Defining your role to thrive in the highly disruptive environment of next generation digital banking.

    Capgemini Invent

      Expert perspectives

      Customer experience

      Four characteristics of an adaptive marketing organization

      Markus Cramer
      Apr 16, 2021
      Customer experience

      Connected Marketing: An Ecosystem Approach

      Dr. Thomas Dmoch
      Mar 11, 2021
      Customer experience

      Omnichannel marketing: myth or reality?

      Apr 9, 2021

      Meet our experts

      Darshan Shankavaram

      Executive Vice President, Digital Customer Experience Global Practice Leader
      “I have close to 30 years of domain experience, with more than ten years within Digital and Mobile. I have led product concept-to-sell, business development, pre-sales, solutioning and technical implementation of CX transformation programs.”