Insurance digital agency experience by Capgemini

Today’s economic environment and the slow organic growth is turning insurance distribution into a key priority for insurers. To grow, insurers must invest in expanding and enhancing distribution channels.

The “independent agency” (IA) channel still dominates distribution across lines of business for insurers. Nowadays, building the right IA strategy is necessary for growth and profitability. Such strategies are driven by the ease of doing business, flexibility, consistency, clarity, and trust.

The independent agency ecosystem is complex due to numerous stakeholders, components, and regulations. This collaboration can become impeded by insurer’s internal complexities including legacy technology, multiple systems, complicated processes and more. This situation often leads to frustration and limited opportunities, triggering attrition among both agents and customers.

To answer to these challenges and match the expectations of tech-savvy Gen-Z and Millennial customers, insurers need to equip agents with exceptional experiences through unified technical architecture.

Our solution unifies sales technology architecture through a digital wrapper and extends powerful, digital portals for agents and brokers , delivered with all the ecosystem capabilities, process modifications, AI-based enhancements, and industry knowledge needed for operational success.