customer first

Customers flock to brands they love – brands that have a sense of purpose, are innovative, engaging, and put their customers first.

Business today is more personal, more data driven and more relevant than ever. Success starts with your customers. When you know what people want and need you can identify new areas of opportunity and launch market-changing products, services, and experiences to continuously reinvent, engage, and grow.

We inspire clients to make bolder choices with creativity, design, and analysis. We help envision your future, build the business case and articulate the plan to get you there. By reimagining your marketing strategy, elevating the way you sell to and interact with customers, and optimizing insights from data, we orchestrate personalized and differentiating experiences at scale.

Innovation and human-centered design from frog, part of Capgemini Invent, combined with our extensive customer experience, data and technology expertise, uniquely wins hearts and moves markets.

What we do

There comes a point when a new entrant into the market or shifting consumer tastes will threaten your core business. And, at that moment, no amount of investing in the customer experience of your existing business is going to save you. You need to do something different – you need to challenge the status quo. That is the promise and the premise behind Continuous Business Reinvention. Imagine. Make. Scale. Be Bold.

Your customer experience must transform the relationship you have with your customers, and build trust that provides sustainable value, both for them – and for you. We embrace emotions, sensitivity, and intuition to invent new experiences. Grounded in rigorous analysis and cutting-edge technologies, these are as personal as they are effective. They build relationships, one interaction at a time. You. At scale.

“Working with you, We strive to change minds, move markets, and touch hearts.” 

Alex Smith-Bingham, Group Offer Lead for Customer First

On Pulse – kestävän kasvun jäljillä

Kestävä liiketoiminta on meidän kaikkien etu ja samalla ainoa vaihtoehto. Vastuullisuudesta ja ympäristövaikutusten minimoinnista on puhuttu jo paljon, eivätkä pelkät sanat enää riitä. Tarvitaan tekoja, jotka aiheuttavat muutosta omassa organisaatiossa ja sen ulkopuolella.

Meet our experts

Jukka Tuominen

Head of Customer Experience Offering & CX Presales Lead, Capgemini Finland
Jukka is responsible for Capgemini’s Salesforce offering in Finland market. He has broad experience in CX, CRM and Salesforce, and has held leading roles in various digital projects including large scale international CRM transformations.

Nina Antipin

CX & Design Lead
Nina is CX & Design Lead in Capgemini Finland. She is design and marketing professional with an extensive knowledge of creating and leading effective CX, brand, business, design and marketing strategies. She is passionate about future design and creating innovative CX strategies that helps customers to create more value for their business. Nina believes in motivational, growth mindset and people-oriented leadership approach.

Marjut Kytösalmi

Head of Digital & Application Services Practice, Capgemini Finland
Marjut leads our Application Services Practice and Digital People unit. Apps Practice is our local team of application design and development experts from Business Technology solutions, SAP, Cloud to Digital.  Digital unit comprises multiple competences from design to development for end-to-end digital services development i.e. Customer Experience development experts.