Continuous business reinvention

Imagine, build, and scale strategies, business models, brands, and ventures that drive purpose and sustainable growth.

As consumer tastes change, technologies evolve, new entrants continue to disrupt, and sustainability ambitions become core, investing in more of the same just won’t work. To survive and thrive businesses today need to challenge the status quo and continuously reinvent.

It all starts by putting your customers first. What do they want and need? Forward-thinking businesses use their customer knowledge to identify opportunities for new products, services, and experiences.

We inspire clients of every size and maturity to make bolder choices across strategies, business models, new ventures, brand, and purpose. With creativity, design, and data, we help you imagine your future, test the market, and turn your ambition into reality at scale.

What we offer

Growth strategy

To envision and explore possible futures, business leaders must use both creative and analytical tools, then define and de-risk the path to get there.

Innovation strategy

In an increasingly complex world driven by technological, social and environmental forces, strategy and creativity are key to creating the impactful innovation essential to win.

Future of

How can we envision and design for the future? By looking through a lens of what is possible you can realize new opportunities, innovate, and transform your organization.

Venture building

Get ready to build the future you want by launching businesses that address new customer behaviors, markets, and technologies.

Business model design

Innovative business models are critical for breakthroughs that disrupt industries and bring game-changing ideas to life.

Build a creative org

To scale innovation and succeed with transformative experiences, your business must be organized around its customers, and your teams empowered with the right structures, processes and tools.

Bring purpose to life

Define your brand’s purpose, then translate it into concrete and measurable experiences for customers and employees alike.

Drive net zero

The winning brands of the Next Economy will be organizations that are first to fully embrace sustainability.

Our latest thoughts

When to Listen to Your Customers
frog report

When to Listen to Your Customers

Considering Henry Ford’s ‘Faster Horse’ quote in the age of human-centered product delivery

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From Innovation to Impact

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CRI report

A New Playbook for Chief Marketing Officers

Chief Challenges
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Chief Challenges

Navigating the new realities of leadership

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frog report

Designing the Future of Work

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Spotlight

CornerShop, the store of tomorrow

Meet our experts

Jukka Tuominen

Head of Customer Experience Offering & CX Presales Lead, Capgemini Finland
Jukka is responsible for Capgemini’s Salesforce offering in Finland market. He has broad experience in CX, CRM and Salesforce, and has held leading roles in various digital projects including large scale international CRM transformations.

Nina Antipin

CX & Design Lead
Nina is CX & Design Lead in Capgemini Finland. She is design and marketing professional with an extensive knowledge of creating and leading effective CX, brand, business, design and marketing strategies. She is passionate about future design and creating innovative CX strategies that helps customers to create more value for their business. Nina believes in motivational, growth mindset and people-oriented leadership approach.

Marjut Kytösalmi

Head of Digital & Application Services Practice, Capgemini Finland
Marjut leads our Application Services Practice and Digital People unit. Apps Practice is our local team of application design and development experts from Business Technology solutions, SAP, Cloud to Digital.  Digital unit comprises multiple competences from design to development for end-to-end digital services development i.e. Customer Experience development experts.