Over the past 20 years, spending on trade promotions has doubled and for consumer goods companies, key account management is often vital to sales and distribution success.
Capgemini’s iTPRM solutions for consumer product leaders is an advanced analytics platform which helps companies to streamline execution and grow collaboration with retailer partners.

Capgemini helps clients globally imagine and realize a better future for trade promotions, from consulting and implementation services through ongoing servicing. It also helps organizations drive valuable and actionable insights from internal and external data.