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A Day in the Life of a CMO

Why should CMOs enable real-time marketing to drive sustainable growth? Hear from leading CMOs as they talk about their views on how the role of a marketer has changed.

The role of CMOs has transformed from branding to driving business growth – and omnichannel sales is one way to get it. 

Building a strong digital backbone, getting personal, and being agile are the three crucial elements which impact growth. Investing in data and analytics to improve customer experience, personalized communication with customers, and adapting quickly influences business outcomes.

Hear from the CMO of Siemens Healthineers on how omnichannel sales is both – a sprint and a marathon.

A paradigm shift in marketing: from branding to performance marketing, the key to this is data.

Marketing has evolved over the years and so has the role of CMOs. While brand marketing was the focus previously, performance marketing has opened new avenues of growth. Data-driven marketing enables CMOs with new opportunities like selection of the right tools, and storytelling – all of which is measurable.

Hear more from the CMO of Man Truck & Bus on how data-driven marketing is helping them excel at each stage in the customer journey and improving their business.

Meet our experts

Dr. Thomas Dmoch

Global Offer Lead Connected Marketing; Head of Marketing Consulting Capgemini Invent
Thomas Dmoch is the Global Offer Lead in Connected Marketing. He is heading a talented team of dreamers, thinkers, techies and brand strategists, driven to activate people by great customer experiences that win their hearts and move markets.

Yvo Booisma

Global offer leader Connected Marketing
Yvo Booisma is the Global Connected Marketing offer leader. With a deep understanding of CMO challenges, his passion is achieving the best Seamless Customer Experience for our clients.

Darshan Shankavaram

Executive Vice President, Digital Customer Experience Global Practice Leader
Darshan is globally accountable for directing and building the Capgemini Group’s capabilities, delivery, service and portfolio for its 25,000 strong Digital Customer Experience (DCX) Practice. He has over 30 years of industry experience, including 15 years in Digital and Mobile. With his vast knowledge of business consulting, domain, and technical implementations, he has successfully led many large CX transformation programs.