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A day in the life of a CMO

Why should CMOs enable real-time marketing to drive sustainable growth? Hear from leading CMOs as they talk about their views on how the role of a marketer has changed.

The role of CMOs has transformed from branding to driving business growth – and omnichannel sales is one way to get it. 

Building a strong digital backbone, getting personal, and being agile are the three crucial elements which impact growth. Investing in data and analytics to improve customer experience, personalized communication with customers, and adapting quickly influences business outcomes.

Hear from the CMO of Siemens Healthineers on how omnichannel sales is both – a sprint and a marathon.

Dr. Ghada Trotabas

MD of Great Britain & Ireland, Siemens Healthineers

A paradigm shift in marketing: from branding to performance marketing, the key to this is data.

Marketing has evolved over the years and so has the role of CMOs. While brand marketing was the focus previously, performance marketing has opened new avenues of growth. Data-driven marketing enables CMOs with new opportunities like selection of the right tools, and storytelling – all of which is measurable.

Hear more from the CMO of Man Truck & Bus on how data-driven marketing is helping them excel at each stage in the customer journey and improving their business.

Björn Loose

CMO, MAN Truck&Bus

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Connected marketing

Data-driven customer experience

Data and artificial intelligence

Meet our experts

Dr. Thomas Dmoch

Dr. Thomas Dmoch

Global Offer Lead Connected Marketing; Head of Marketing Consulting Capgemini Invent
Thomas Dmoch is the Global Offer Lead in Connected Marketing. He is heading a talented team of dreamers, thinkers, techies and brand strategists, driven to activate people by great customer experiences that win their hearts and move markets.
Yvo Booisma

Yvo Booisma

Vice President, Public Sector, Global Offer leader Customer Experience for Public Sector & Group client partner 
“I am privileged to support and guide public organizations in their pursuit of becoming exemplary citizen-centric service providers. By sharing and leveraging global developments and innovations, tailored to local and regional cultures and policies, I aim to enhance the citizen experience. In a world where data privacy, legislation, sovereignty, and trust are paramount, I am driven to identify actionable solutions and inspire our clients to drive positive CX transformations. My motivation lies in discovering new waves of innovation and applying them to end-to-end citizen journeys that truly matter, ultimately improving the interaction between citizens and government during significant life events.”
Darshan Shankavaram

Darshan Shankavaram

Executive Vice President, Digital Customer Experience Global Practice Leader
Darshan is globally accountable for directing and building the Capgemini Group’s capabilities, delivery, service and portfolio for its 25,000 strong Digital Customer Experience (DCX) Practice. He has over 30 years of industry experience, including 15 years in Digital and Mobile. With his vast knowledge of business consulting, domain, and technical implementations, he has successfully led many large CX transformation programs.