Is it possible that ubiquitous analytics represents the next phase of the information age? New business models are emerging, enabled by big data that business leaders are eager to adopt in order to gain advantage and mitigate disruption from start-ups and parallel industries. The winners are likely to be those that master a cultural shift as well as a technology evolution.Our view is this will be realized through the alignment of a business-centric big data strategy, combined with democratization of the analytical tools, platforms and data lakes that will enable business stakeholders to create, industrialize and integrate insights into their business processes.

Innovative approaches are needed to free up data from silos whilst encouraging both the sharing and the continuous improvement of insights across the business. While it will be evolution for some, revolution for others; the risk of status quo is not just the loss of opportunity but also a widening gap between business and the internal technology functions.

Read our related thought leadership report: Big & Fast Data: The Rise of Insight-Driven Business.