The future of commerce is composable

Customers today expect commerce to come to them across many different touchpoints.

Customer-facing sales channels have grown from the standard storefront and desktop web store to a large number of online marketplaces and contact points on mobile, television and streaming media, social media, and IoT devices. Brands that are still working with large, monolithic applications need to rapidly modernize their commerce architecture and innovate in order to stay relevant and keep ahead, whilst also facing increasing pressure to reduce operational costs.

In this whitepaper we will cover:

• Why the future of commerce is composable.
• How to ensure speed and adaptability with a flexible, modular customer experience (CX) platform.
• Composable Commerce use case – Striking the right balance between central governance and local freedom.