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Creative worlds collide

Inspiring new worlds with SXSW and frog

South by Southwest (SXSW) has long been at the cutting edge of creativity – but how did it become the powerhouse it is today? And how are they connected with frog, part of Capgemini Invent? Today we talk with Hugh Forrest, Co-President and Chief Programming Officer for South by Southwest, and Craig McNeil, President of Capgemini Invent in the Americas. Together we take a deep dive into the history and evolution of one of the most innovative event organizers in the world.

From its beginnings as a venue for music and film, to its current status as an international hub for creative businesses, film, interactive media and music festivals, SXSW has exploded onto the cultural scene. Over the years they’ve gained a reputation for their ability to showcase creative applications of coming technologies and provide a window into what’s coming.

In this episode we explore:

  • The link between technology and creativity
  • Following trends, versus driving trends
  • How to look at “trends of the day”
  • Maintaining a creative workforce and creative processes
  • How Greentech startups are taking on climate change
  • Space, the universe, and the drive to discover

We also look at creativity and innovation within organizations, and discuss how frog has helped to cultivate this culture. From “the power of provocation” to the rise of generative AI, all the biggest tech questions of the year are here.

Tune in for invaluable insights and discover how you can boost your organization’s creative power.

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Our speakers

Hugh Forrest

Co-President and Chief Programming Officer for South by Southwest (SXSW)
Hugh Forrest serves as Co-President and Chief Programming Officer for South by Southwest (SXSW). For his role of Chief Programming Officer, he oversees content for the SXSW Conference, as well as the SXSW Music Festival, the SXSW Film Festival and SXSW EDU. Hugh was named “Austinite of the Year” in 2012 by the Austin Chamber of Commerce (along with fellow SXSW Directors Roland Swenson, Louis Black and Nick Barbaro).

Craig McNeil

President of Capgemini Invent in the Americas
As a smart technology entrepreneur, with time in mobile startups and a history of building new digital business units inside large companies, Craig is passionate about helping companies innovate and digitally transform their products and services to become the disruptors of their industries. As the President of Capgemini Invent in the Americas, his role is to lead the business in its next wave of growth in the USA, Canada and Mexico.

Liz Lugnier

Analyst Relations Director: Sustainability, Innovation, Customer Experience, Consulting, Consumer Products and Retail, Automotive, Europe
Liz is the host of the Future Sight podcast. She has experience in a multitude of industries, including innovation, customer experience, consulting, sustainability, retail and consumer products, automotive, and the public sector.