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Sustainable FinOps – The fusion of FinOps and GreenOps

Güncel Düzgün 
21 Mar 2024

The future of IT is inextricably linked to cloud computing, and within that landscape, two key concepts are gaining traction: FinOps and GreenOps. These emerging practices hold the potential to revolutionize how we manage and optimize usage of cloud resources, not just for cost savings and environmental sustainability but also for optimizing business value in the cloud.

As companies gear up to meet the Corporate Sustainability Reporting Directive (CSRD), the stakes now are higher than ever, with funding risks looming for those falling short. Furthermore, the GenAI revolution intensifies the reliance on the cloud, demanding a dual focus on cost and carbon efficiency. In today’s fast-paced digital landscape, the convergence of FinOps and GreenOps has thus emerged as a strategic necessity.

The imperative for a sustainable cloud revolution: The unified framework

Sustainable FinOps – the fusion of FinOps and GreenOps – perfectly provides the imperative framework to address the urgent need for organizations to become both cost and carbon-efficient. This powerful end-to-end service leverages a unique blend of capabilities, best practices, and a cultural shift that not only empowers organizations to control dynamic cloud service expenses but also helps them meet their sustainability commitments, all under the same umbrella.

Figure 1: Complementary end-to-end service to control the continuously increasing expenses of dynamical cloud services and achieve sustainability targets simultaneously.

Combining FinOps and GreenOps into a single management framework eliminates the need for separate teams and processes, streamlining operations, and reducing overhead. This integrated view enables you to improve synergy between the two domains, identify and address potential issues more effectively, make data-driven decisions collaboratively, and lead to more informed and strategic outcomes.

Environmental, social, and governance (ESG) factors are increasingly important to stakeholders. By consolidating FinOps and GreenOps, you provide greater transparency to stakeholders, enable them to make informed decisions, and hold the organization accountable for its cloud usage. Thereby, you demonstrate a solid commitment to sustainability and align your cloud strategy with the broader corporate ESG goals.

Building the foundation of Sustainable FinOps

It is worth mentioning that the successful enablement of capabilities in Sustainable FinOps requires a well-defined strategy, a well-architected governance structure, an effective tooling and automation mechanism as well as a powerful cultural change management. In other words, if you do not pay attention to such essential building blocks, the implementation of Sustainable FinOps capabilities cannot be executed smoothly and therefore the realization of identified cost and carbon savings cannot be achieved at the desired level.

Figure 2: Our Sustainable FinOps-as-a-Service embeds dynamic and continuous sustainability and cost management capabilities into your daily IT operations.

Ready to propel towards a greener, more efficient tomorrow?

The convergence of FinOps and GreenOps in Sustainable FinOps is where the magic happens. While the concept is simple, the practice isn’t easy. Waste creeps in from multiple corners, and it takes a combination of skill and experience to keep systems running optimally. Therefore, I strongly recommend my customers consider not a one-time Sustainable FinOps engagement, but Sustainable FinOps-as-a-Service.

Figure 3: Sustainable FinOps-as-a-Service for continuous cloud efficiency and waste management.

After a one-time Sustainable FinOps engagement, waste will come back over time and therefore your organization cannot reach the optimal cloud usage curve. However, with Sustainable FinOps-as-a-Service – which provides continuous cloud efficiency management of overall cloud cost and carbon emissions – your company will tend toward optimal cloud consumption not only for the current cloud environment but also for upcoming workload migrations. It is thus an accelerator for cloud best practices adoption.

This holistic Sustainable FinOps-as-a-service approach also offers key corporate reputation benefits. While embracing Sustainable FinOps showcases your commitment to environmental stewardship, attracting talent, and fostering a culture of business, organizations can attract eco-conscious customers and investors by aligning with financial and sustainability goals.

Unleashing Sustainable FinOps values: Empower a sustainable future and generate integral value from your cloud computing investments

The future of IT belongs to organizations that encompass both FinOps and GreenOps principles. By implementing sustainable cloud strategies, businesses can optimize costs, enhance their brand image, and contribute to a greener future. This approach is not just about cost-cutting, but about building long-term resilience and achieving sustainable success in the ever-evolving digital landscape with:

  • Seamlessly integrating to cloud operations
  • Defining objectives, KPIs, and clear accountability for efficient governance
  • Maximizing the realization of cost savings and CO2 footprint reduction
  • Increasing organizational awareness and anticipation of economic and ecological impacts of new innovative cloud services
  • Improving corporate sustainability and complying with environmental regulations
  • Minimizing wasted cloud resources and aligning with investments that are revenue-driven            
  • Improving financial oversight, delivering immediate TCO benefits, and reducing brand risk
  • Driving ownership across IT, Engineering, and businesses
  • Adapting to evolving business needs while producing business value from the cloud at the lowest possible cost and carbon impact

Unlocking tomorrow, today: The endless journey of Sustainable FinOps

Remember, the journey towards sustainable IT is continuous, and embracing Sustainable FinOps is not just a strategic choice – by constantly learning, adapting, and scaling – it’s a commitment to unlocking unparalleled business value, fostering innovation, and maximizing the potential of your cloud investments, to get the future you want.

Do you have any specific aspects of this topic you’d like to explore further? I’m happy to delve deeper into any of the above-mentioned areas or even discuss specific challenges and opportunities businesses face in implementing sustainable cloud strategies. Here you can find my previous article Future IT: FinOps, GreenOps and sustainable cloud strategies where you can get more background knowledge about the synergy between FinOps and GreenOps. Looking to go deeper into FinOps? Check out our FinOps Services


Güncel Düzgün 

Sustainable FinOps Offering Co-Lead