Consumer Products & Retail

Kees Jacobs

Expert in Digital Customer Experience, Insights and Data

I lead the All-Channel Experience Sector Growth Initiative within the Global Sector for Consumer Products and Retail at Capgemini. I also work with The Consumer Goods Forum, looking at “Emerging Trends”.

Kees Jacobs

My experience

Digital Proposition Lead @ Capgemini


European Lead Global Sector Consumer Goods and Retail @ Capgemini

01/2001 to 12/2013

Principal Consultant @ Capgemini


Latest Publications


Retail recovery: Redefining “business as usual”

Kees Jacobs

While it is not yet clear how our current environment will change shopping habits in the...

Artificial Intelligence

Augmented AI: getting to the heart of the matter

Kees Jacobs

Consumers are willing to be served by AI technologies, but still want to know that a human is...