The use cases for a voice assistant in commerce are many. We found that nearly one in two consumers have a high interest in ordering meals, booking a taxi, or purchasing electronics using a voice assistant.
Consumers now see cybersecurity and data privacy as one of the three main reasons to select a retailer, beating even price. In India, it even comes out on top as the number-one reason to do business with a particular retailer.
big dataDigital StrategiesDigitizationInsights & Data
Customers are aware that the scope of privacy is growing. They want transparency. The sensitive information limit goes beyond religious beliefs, health, or ethnic data. The new rules will apply in all countries and jurisdictions.