Cutting-edge technology and sheer team spirit

Global and technology-driven by nature, the America’s Cup is one of the most iconic and prestigious events in the global sporting calendar. With technology innovation, high performance and team spirit at the heart, it embodies many of the Group’s values, and makes for a natural fit with our sports sponsorship portfolio.  

As part of our partnership, we teamed up with the 37th America’s Cup to reveal the power of the wind during the 2024 competition.

Capgemini brought a new dimension to the 37th America’s Cup with WindSight IQ™

Combining cutting-edge technology and engineering with stunning design, with WindSight IQ™ we led the way to a new era of fan experience. Bringing the physical and digital worlds together, we enabled millions of viewers to see and understand the wind in real-time, a first in the history of sailing and broadcast television.