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A Day in the Life of a CMO

Why should CMOs enable real-time marketing to drive sustainable growth? Hear from leading CMOs as they talk about their views on how the role of a marketer has changed.

The role of CMOs has transformed from branding to driving business growth – and omnichannel sales is one way to get it. 

Building a strong digital backbone, getting personal, and being agile are the three crucial elements which impact growth. Investing in data and analytics to improve customer experience, personalized communication with customers, and adapting quickly influences business outcomes.

Hear from the CMO of Siemens Healthineers on how omnichannel sales is both – a sprint and a marathon.

Dr. Ghada Trotabas

MD of Great Britain & Ireland, Siemens Healthineers

A paradigm shift in marketing: from branding to performance marketing, the key to this is data.

Marketing has evolved over the years and so has the role of CMOs. While brand marketing was the focus previously, performance marketing has opened new avenues of growth. Data-driven marketing enables CMOs with new opportunities like selection of the right tools, and storytelling – all of which is measurable.

Hear more from the CMO of Man Truck & Bus on how data-driven marketing is helping them excel at each stage in the customer journey and improving their business.

Björn Loose

CMO, MAN Truck&Bus

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