Dr. Marc Cäsar

Director Automotive Digital, Head of Smart Mobility Connect (Germany, Austria & Switzerland) at Capgemini Invent

As part of the customer engagement leadership team in Central Europe, Marc Cäsar is the driving force behind Capgemini Invent’s Smart Mobility Connect offering in Germany, Austria and Switzerland (DACH).

He works closely with his automotive clients as they address a series of challenges, from rising customer expectations to completely new competitors, new business models, monetization of data and cooperation with unexpected partners. All of which demands a fundamental business transformation.

Describing himself as a digital transformation enthusiast, Marc partners with clients to create the new smart mobility ecosystem of the future, focusing on connected cars and connected customers. In this role he supports automotive organizations in their transition from being pure product companies to placing the customer at the heart of business, enabling the systematic development of customer-centric product and service innovations.

He is passionate about helping automotive players seize the opportunity to transcend their traditional role and win more control of the entire customer experience lifecycle.

Sector and Subject Expertise

  • Sector: Automotive, Banking, Fast Moving Consumable Goods
  • Subject: Connected Car, Smart Mobility, Customer Experience, Digital Transformation, Digital Marketing, International Rollout Management

Publications

And another thing …

Marc is a big fan of the outdoors, participating in various sports, including mountaineering, tennis, alpine skiing, climbing and mountain biking. He says that, coming originally from the Saar region, his BBQ grill is lit almost every weekend during (but not only) the summer months.

Dr. Marc Cäsar

My experience

Director Automotive Digital, Head of Smart Mobility Connect (DACH) @ Capgemini Invent

Jul 2019 – Present

Senior Manager - Automotive Digital @ Capgemini Consulting

Jul 2017

Manager - Automotive Digital @ Capgemini Consulting

Jun 2016 - Jun 2017

Managing Consultant @ Management Consulting

Apr 2013 - May 2016

Head of Marketing @ Banking

Feb 2011 - Mar 2013

Digital Marketing @ Automotive OEM

Jan 2005 - Jan 2011