Business model design

Where do you start your new business model journey? We prototype future possibilities, partnering with clients to explore and ideate options that are outside the norm.

We work through customer segment analysis, value propositions, and customer relationships, right through to what it takes to go to market with new and game-changing business models. This sees us delving into cost structure, activities, resources, channels, partners, and revenue streams. Model mapping exercises also look at current business models and assess where the weaknesses lie.

Through strategy sessions, interactive workshops, and proven methodologies based on design thinking principles, we inspire organizations to consider wildly different options. These might come from inside your own industry or from further afield based on the similarity principle, or from confrontational techniques that stretch the boundaries to find even more interesting ideas.

Looking for that disruptive business model? Choosing the options that are right for your business isn’t easy but should always answer the key question: How will the business models we’re reviewing help to address the challenges we face?

We work with our clients to draw up a shortlist of 6 to 8 potential models that are then further evaluated to capture the implications for the business or concept. This is a dynamic environment as these value exchange discussions can cause ideas to be adjusted before those with the highest potential are taken to the next stage.

Once we narrow in on the highest potential business models, we evaluate them using quantitative modeling, analyzing the implications on our client’s business. We map how value is created, exchanged, and paid for, and stress test each assumption of the model. We conduct market tests and experiments to determine how buyers react to the proposed business model, and iterate to capture those learnings.

We document the proposed new business models and create a plan for our clients with a playbook for execution that makes the ideas real.