Continuous business reinvention

Imagine, build, and scale strategies, business models, brands, and ventures that drive purpose and sustainable growth.

As consumer tastes change, technologies evolve, new entrants continue to disrupt, and sustainability ambitions become core, investing in more of the same just won’t work. To survive and thrive businesses today need to challenge the status quo and continuously reinvent.

It all starts by putting your customers first. What do they want and need? Forward-thinking businesses use their customer knowledge to identify opportunities for new products, services, and experiences.

We inspire clients of every size and maturity to make bolder choices across strategies, business models, new ventures, brand, and purpose. With creativity, design, and data, we help you imagine your future, test the market, and turn your ambition into reality at scale.

What we offer

Growth strategy

To envision and explore possible futures, business leaders must use both creative and analytical tools, then define and de-risk the path to get there.

Innovation strategy

In an increasingly complex world driven by technological, social and environmental forces, strategy and creativity are key to creating the impactful innovation essential to win.

Future of

How can we envision and design for the future? By looking through a lens of what is possible you can realize new opportunities, innovate, and transform your organization.

Venture building

Get ready to build the future you want by launching businesses that address new customer behaviors, markets, and technologies.

Business model design

Innovative business models are critical for breakthroughs that disrupt industries and bring game-changing ideas to life.

Build a creative org

To scale innovation and succeed with transformative experiences, your business must be organized around its customers, and your teams empowered with the right structures, processes and tools.

Bring purpose to life

Define your brand’s purpose, then translate it into concrete and measurable experiences for customers and employees alike.

Drive net zero

The winning brands of the Next Economy will be organizations that are first to fully embrace sustainability.

Our latest thoughts

When to Listen to Your Customers
frog report

When to Listen to Your Customers

Considering Henry Ford’s ‘Faster Horse’ quote in the age of human-centered product delivery

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frog report

From Innovation to Impact

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CRI report

A New Playbook for Chief Marketing Officers

Chief Challenges
frog report

Chief Challenges

Navigating the new realities of leadership

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frog report

Designing the Future of Work

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Spotlight

CornerShop, the store of tomorrow

Meet our experts

Courtney Pace

Head of Growth Strategy, Capgemini Invent North America
As our Business expert, Courtney partners with clients to define new futures and craft creative strategies for sustainable, profitable growth.“We’re in the business of creating the future. Data and analysis ground us in the truths of the world as it is today, but we can’t deduce what doesn’t yet exist. We need to pair our deductive thinking with inductive hypotheses to create a new type of ROI—return on imagination.

Ethan Imboden

Vice President of Design, Global Head of Ventures
Venture building isn’t easy – but it isn’t magic either. With the right team, experience and governing principles, it’s a repeatable, scalable, and tremendously powerful approach to radically reimagining how a company’s assets and advantages are deployed. Appropriately wielded, it can accelerate us toward positive futures that are otherwise inaccessible.

Turi McKinley

Senior Director, Growth Strategy, Capgmini Invent North America

Kara Pecknold

Executive Design Director – Global Lead for Sustainability at frog, part of Capgemini Invent