Skip to Content

Connected society

Leading with purpose to serve the needs of the business, its customers, our communities and the planet

For the modern customer, loyalty is based in large part on how well retailers reflect their personal values and support their quest to live a healthy, safe, sustainable, just life. We are proud to be at the forefront of the purpose and sustainability movement, helping our retail clients frame these issues as a catalyst for change and an opportunity to create a competitive advantage.

Bridging the gap between sustainability and consumer preference

ReShare, part of The Salvation Army, makes fashion retail more sustainable with AI

AI offers the key to sustainable practices, creating a true circular economy

Read more

Business to planet: Consciously accelerating sustainability

Business to Planet is Capgemini’s approach to sustainability. Our work is grounded in the idea that the short- and long-term needs of both the business and the planet are intrinsically connected. This means helping companies move past the idea that they must choose between purpose or business growth and instead find ways to create smarter solutions that simultaneously meet the needs of the business, the consumer, and the planet. 

We see the Business to Planet mindset as a new and important dimension of customer-centricity. By leveraging this approach, retailers can better serve their customers by protecting the environment and the communities that share it – and in so doing, also deliver a healthy, future-proofed organization.

Accelerate to net zero, from commitment to sustainable results

We support you in committing to a net zero strategy – and in acting, to design sustainable operations, products, and services.

Our services

Invent for Society

Invent for Society aims to value how social impact is part of the fabric of what we do every day with our clients.

Capgemini Invent
Learn more

More client stories from across the Group

frog

Nike Foundation / Girl Effect 100 million girls

Girl Effect and the Nike Foundation asked frog to explore the value of community for young women living in poverty – starting in three of the world’s largest urban slums: the Kibera, Baba Dogo, and Eastlands districts of Nairobi, Kenya.

frog

Bellwether: Venturing to change the ecosystem of coffee

frog

Vyoh: A sustainable solution for indoor air pollution

Research and insights

Capgemini Research Institute

What matters to today’s consumer 2025

capgemini-research-institute
Report

Circular economy for a sustainable future

capgemini-research-institute
Report

Reflect, rethink, reconsider: Why food waste is everybody’s problem

capgemini-research-institute
Read all stories

Meet our experts

Martin Lam

Martin Lam

Head of Technology, Principal Solutions Architect, Capgemini Insights and data, Norway
Martin has long experience in Business Intelligence, Data warehousing, Data platform and Analytics. He has competence in many areas from architecture, data modelling to design of solutions for business insights, balanced scorecards, advanced analytics, AI and reporting. He has worked with many database technologies, ETL tools, reporting tools and Cloud platforms Azure, AWS, Google Cloud and Snowflake.