expert perspectives

Expert perspectives provide personal perspectives on key topics, demonstrating opinion and thought leadership.

Expert perspectives are attributable to an individual or group of individuals. They may feature third-party partners. They are all held in a single location, providing a searchable repository, and enabling cross-sharing across the site.

Pages (and some other content types) can be set up to automatically feature ‘X‘ most recently published Expert Perspectives on the topic ‘Y’, facilitating maintenance and update, unless the manual option is chosen.

Digital marketers can create and publish approved Expert perspectives. The web team reviews all published blogs on a regular basis, and flags any issues/concerns.

The below screenshot is an example of an expert perspective:

Below we share the most popular blocks used from an expert perspective, to help you quickly and easily create yours.

To start, the below screenshot shows the structure of the blocks that are recommended to use while creating the expert perspective:



Page level settings
Most of the options are available at the block level, hence, page-level settings will not be applicable here. From the People list, you would have to select the name of the person who is the author of the blog.
Note: The social media icons at the page level are not seen as a feature for now. You may refer to the blocks below to showcase the social media icons.

Hero blogs

Reason to use:

This block allows you to provide basic information about the block so that one can be enticed to read the blog further.

Block level settings:

  • You can add the headline of the blog
  • An image of the author can be uploaded along with the name and date of the blog when written

Intro para: 

Reason to use:

Use this block to provide a brief introduction to the page. The block will help you add a subheading and a small description. 

Block level settings:
  • You can choose to show or hide the social media icons on the block by using the Display social icons dropdown

Article content:  

Reason to use:

The block gives you the space to write the content under the heading and even create the heading of the Cloud page.  

Block level settings:

You can use different blocks under the Article Content Block namely – 

  1. Heading block 
  2. Paragraph block 
  3. List 
  4. Column  
  5. Quote 
  6. Buttons 
  7. Images 

Wrapper people slider

Reason to use:

This helps in providing the experience and the work ethic of the author.

Block level settings:
  • On adding the block, you can type the first three initials of the author for the name to pop up. If the author is not present, you need to request the COE web team to create the author.
  • You need to switch on the toggle for an Expert form and connect it with the default expert form.

Wrapper card text-pic (this is optional)

Reason to use:

This helps in providing the experience and the work ethic of the author.

Block level settings:
  • You can change the layout with our Capgemini values layout which gives you a blue line with white background
  • Include a picture and adjust the focal length according to the text
  • CTA can be added according to the text you have written. Also, it asks you for the name of the button which you will show add the URL and click the check box if you wish to open the link in the new Tab
  • The logo of Capgemini can be added from the dropdown

Common steps before publishing the page 

Syndication:

Select the syndication settings and select the country wherein you need to show the research that you are publishing. Syndication can only be done by Global admins and local admins (for US, Germany and France). Cross syndication is applicable only for – Sweden, Denmark, Finland, Norway  

ParentChild
GlobalAll
German Austria
MexicoArgentina, Spain, Guatemala & Columbia
USCA-EN
FRCA-FR

  

Taxonomy:

Please select the sector of the research depending on its type. This is important to add the taxonomy where it belongs so that dashboard shows a clear picture of the page and searching or editing a page becomes easier for anybody from the team on the website  

The current URL will be shown under the Permalink manager, in case you want to change it, do that before publishing the document  

Brand: 

Select the brand of the page, there is a whole drop-down of the brands under Capgemini, hence, select from the list and choose

SEO:

Lastly, add Yoast SEO content to the page and hit publish, this is most important for your page to show on the website.

Note: The author of the document is responsible for the Yoast SEO of that particular document

Before publishing your document, be sure that you have set a featured image for the page as it is important to showcase the image on the landing page as well.

Publish:

Once done, hitting publish will be an easier task for you 

Enable public preview:

For non-CMS users, we can always enable the “Enable public preview” button and a URL is created which can be helpful in the reviewal process for people who don’t have CMS access. 

Note: The URL stays for 48 hours only. In case you want more time for reviewal, the CMS user has to regenerate the URL

Publish a document 

Depending on the access level, you can publish a page on the website.

  1. Login via the access level you have  
  2. You will find a publish button on the right-hand side of the WordPress dashboard, just click on the same and it’s done. If  you find the button greyed out, ensure your access level is meant to publish the document  

Save drafts and how to update them  

Save drafts

If you do not want to publish the document there and then, save it for later editing, “Save draft” mode will help you start editing from where you have left off. In case you do not save the draft, you will lose the information that you have added so far. Post saving the draft you can click on “Preview” beside it to preview the draft page.  

Find saved drafts:

Now, you may find the drafts in the WordPress dashboard. You can click on the tab “Pitch” and also filter by date to search your page. There is a search box on the right to search for your page if you know the name of the page. 

Edit a published page:

  1. Open the page on the website that you wish to edit 
  2. At the top end of the page, you will find an option to edit the page, click on the button and start editing 
  3. Click on “Update” once done. Note that all published pages once edited will reflect the changes instantly. 

Revisionize:

You can select a page to revisionize which creates a copy of the actual page and helps create a pseudo page for reviewal purposes. Once, reviewed you can always merge the revisionize version with the actual page by clicking on Publish.

Schedule a page:

  1. Click on the settings options on the right-hand pane 
  2. Go to the Page section  
  3. Click on the date and time mentioned in front of the publish option 
  4. Select the date and time according to your wish, given the fact the time zone will depend upon the server/website’s time
  5. Hit “Schedule” once done 

Turn a published page to a draft:

  1. Open the link of the page which is needed to be unpublished 
  2. Hit the “Switch to draft” button to unpublish the webpage. Once turned to draft the page won’t be accessible on the live site. 

Move a page to trash – for only admins:

  1. Once you have the settings options open, click on the page button 
  2. Hover down and you will find the “Move to trash” button 

The listing page is the “library” of all expert perspectives published on the website. These can be filtered to the search functionality.