Perhaps more than ever before, trust is a leading driver of customer loyalty in the retail sector. Reputations that can be sunk almost instantly by a data breach may take years to recover in the fickle world of social media. But opportunities abound for visionary retailers who are willing to invest in earning their customers’ trust. Now is the time to take the plunge.
There are many companies with mature, large ERP systems, where CIOs still needs to up their game and win in the marketplace. The challenge: how to build a new application landscape in a digital environment.
Customers are aware that the scope of privacy is growing. They want transparency. The sensitive information limit goes beyond religious beliefs, health, or ethnic data. The new rules will apply in all countries and jurisdictions.
Digital innovation has enabled organizations to produce different types of content spread across multiple delivery channels. If Sales is not using the content, what are they using and how are they succeeding?