LinkedIn Live: Data-driven Marketing at Scale

Marketing data is here to stay.

Join us in a live discussion where we break down the current state and future of data-driven marketing.

This event is for CMOs and marketing executives, who:

  • Are responsible for turning marketing data into measurable results and business impact
  • Want to know how data and technology enable marketing to become a growth driver
  • Are interested in how Finnish marketing leaders compare globally, and how they drive business growth with data-driven marketing

Our upcoming global research shows how the marketing data revolution is doing today, what it takes to build and run a data-driven marketing organization, and what are the gains that high-performing firms achieve by doing so. For the first time, the study includes unique data from Finnish marketing executives.

Get early access to the study’s findings and hear expert views in a roundtable discussion from:

Clara LeeClara Lee,
Vice President of Brand, Neste
Sameli MäenpääSameli Mäenpää,
SVP Chief Data Officer, OP Financial Group
Lauri ToivonenLauri Toivonen,
Senior Vice President Marketing, S Group, Finland

The session is hosted by:

Marjut KytösalmiMarjut Kytösalmi,
Head of Digital and Application Services People Practice, Capgemini
Jukka TuominenJukka Tuominen,
Digital Customer Experience Offering Lead, Capgemini
Abirami BAbirami B,
Senior Manager, Capgemini Research Institute

Sign up, pick up your notes app and stretch your fingers. You don’t want to miss out on this one.

P.S. It pays off to sign up even if you can’t join us live. All registrants will get access to a recording and the global study: A New Playbook for CMOs: Why CMOs should enable real-time marketing to drive sustainable growth.

Event details

September 23, 2021 3:00 pm
LinkedIn Live